Culture Creative Agency
About
Pop-up/Event/Design/Campaign
카카오페이 결제 경험, 현장 혜택, 팝업 운영을 자연스럽게 연결하며 브랜드 인지도와 참여도를 높였습니다.
MJFF × Kakao Pay event was a promotional project that combined the festival experience with brand engagement.
By considering visitor flow and key touchpoints, Kakao Pay’s payment experience, on-site benefits, and pop-up operations were seamlessly integrated to enhance brand awareness and audience participation.
MJFF × Kakao Payは、映画祭の現場体験とブランド体験を融合させたプロモーションプロジェクトです。来場者の動線と主要な接点を考慮し、Kakao Payの決済体験、会場特典、ポップアップ運営を自然に連動させることで、ブランド認知度と来場者の参加度向上につなげました。